Social Marketing: Leveraging the Private Sector to Improve Contraceptive Access, Choice, and Use Webinar

Social marketing makes contraceptive products accessible and affordable through private-sector outlets, such as pharmacies and shops, while using commercial marketing techniques to achieve specific behavioral goals. Download the webinar presentations.

Presenters (see bios below):

  • True Overholt, DKT International
  • Pierre Moon, PSI
  • Alysha Beyer, PSI Tanzania

True Overholt
Mr. Overholt is a Senior Program Advisor at DKT International in Washington, DC. True spent two years with DKT Ghana directing donor-supported projects, where he worked on projects such as No Yawa youth program. True advises DKT’s country offices on how to maximize health impact while achieving financial sustainability. His professional interests include social entrepreneurship and market-based solutions to poverty.
Pierre Moon
Pierre Moon is the Director at PSI of USAID program Support for International Family Planning Organizations (SIFPO2). Prior to moving to DC in 2014, Pierre spent the previous decade delivering SRH programs in East & Southern Africa, including social marketing programs in Tanzania and Angola.
Alysha Beyer
Alysha Beyer is a public health/private markets specialist with over 15 years of experience in Africa and Asia. She is currently the Chief of Party of PSI’s Tanzania Social Marketing Program. She was formerly the Deputy Director of AHME, the African Health Markets for Equity Partnership at Marie Stopes International. Alysha’s experience in Health Market Systems includes total market approaches/market shaping to social marketing, social enterprise development, health financing, and social franchising for health.